Branding & Today’s Retail Customer Experience

Branding & Today’s Retail Customer Experience “Retail is a customer business. You’re trying to take care of the customer—solve something for the customer. And there’s no way to learn that in the classroom or in the corner office…” – Erik Nordstrom, Co-President, Nordstrom Inc. Nordstrom is known for delivering exceptional service. Erik Nordstrom, despite being part of the family that owns the company, worked his way up inside the family’s organization and had experience in various departments in the business. This experience helped him understand the retail business on a granular level first, thus enabling him to perform better in a variety of leadership roles inside the Nordstrom organization as his responsibilities grew. As retail leaders, even the ones in the home office,Read More