Why Your Employees Aren’t Advocating Your Retail Brand

Why Your Employees Aren’t Advocating Your Retail Brand According to the “Employees Rising” study from Weber Shandwick, social encouragement has an outsized impact on employer advocacy among employees. For example, employees with socially-encouraging employers are significantly more likely to help boost sales than employees whose employers aren’t socially encouraging (72% vs. 48%, respectively). Makes sense. The study goes on to say that: “One in five employees (21%) is estimated to be an employee activist, and another 33% have high potential to be employee activists. As the movement grows at an increasing speed, employers have an enormous opportunity to engage and capitalize on these powerful advocates, or risk missing out on an important group of supporters and, at worst, fail to curtail detractors whoRead More