Customer Experience In Retail

Customer Experience In Retail In September 2016, RIS News and Edgell Knowledge Network, sponsored by CodeBroker, surveyed senior-level retail executives in North America with significant responsibility over IT, marketing, and customer engagement. Here’s the shocking statistic from that survey, “only 10% of respondents felt that store associates drive consumer engagement.” Additionally, when these same executives were surveyed about the business functions that do drive customer engagement, nearly two-thirds of respondents said brand image or marketing did. Product assortment was another top answer; more than half of senior-level retail execs cited it. It is staggering to me that only 10% of respondents felt that the store associates drive consumer engagement. Authentic, lasting, vivid, and durable relationships aren’t all transactional but they are much moreRead More