Let’s Make The Retail Customer Experience Great In 2016!

Let’s Make #Retail Customer Experience Great In 2016! I am committed to making 2016 a great year both personally and professionally for myself. I am also committed to protecting my industry by reinventing my strategy, leadership, and overall approach to the business to resonate with the changing landscape that we experience, weekly, in retail. There are several reports on how challenging Thanksgiving Day was for brick-and-mortar retail so far Yahoo Finance, Thanksgiving Shopping Crowds ‘Good Not Great’; Online Sales Strong, from Business Of Fashion, Online Sales Surge Ahead of Brick-and-Mortar Retailers’ Big Day, and from Wall Street Journal, Black Friday Shopping – With Thinner Crowds. We also learned about the Cyber Monday Results; From Business Of Fashion, Cyber Monday Sales Jump, High TrafficRead More

Fostering A Culture of Employee Advocacy

Fostering A Culture Of Employee Advocacy In Retail One white whale of opportunity that I see in much of Retail is to allow employees the freedom (and guidelines) to advocate on a brand’s behalf. I recently read this amazing article by Ben Donkor on LinkHumans – “A Kickstart Guide To Employee Advocacy In Social Media”. This, literally, gives the reader the steps and policies for building a program that manages and supports your team using Social Media to advocate for and help grow your brand and brand loyalty! Employees want to support the growth of the brand but are tentative to share information for a number of reasons: -There is no formal policy around it -They have been told that they aren’t allowedRead More