Fostering A Culture of Employee Advocacy

Fostering A Culture Of Employee Advocacy In Retail One white whale of opportunity that I see in much of Retail is to allow employees the freedom (and guidelines) to advocate on a brand’s behalf. I recently read this amazing article by Ben Donkor on LinkHumans – “A Kickstart Guide To Employee Advocacy In Social Media”. This, literally, gives the reader the steps and policies for building a program that manages and supports your team using Social Media to advocate for and help grow your brand and brand loyalty! Employees want to support the growth of the brand but are tentative to share information for a number of reasons: -There is no formal policy around it -They have been told that they aren’t allowedRead More