How To Support A Collaborative Retail Team

How To Support A Collaborative Retail Team For the past three months I have been very involved in some really exciting retail consulting projects. This is a unique experience because I am learning a lot and getting to experience and identify collaborative efforts and that tools that work and some practices that do not. Two of my projects are very easy and the programs we are working through are areas that we are very much aligned and things that I am extremely familiar with. The third project is a little more complex for a few reasons, (1) There are more people involved [13 of us], (2) Our priorities/passions are not aligned, (3) We are functioning in our own silos. This project has ledRead More

What Is CRM in Retail And Why It’s Important

Customer Relationship Management Customer relationship management (CRM) refers to the principles, practices, and guidelines that an organization follows when interacting with its customers. From the organization’s point of view, this entire relationship not only encompasses the direct interaction aspect, such as sales and/or service related processes, but also in the forecasting and analysis of customer trends and behaviors, which ultimately serve to enhance the customer’s overall experience. [Source: Investopedia] CRM is more than just creating a list of names and email address [which is usually a direction issued to the store teams to do]. CRM allows retail organizations to build comprehensive records and profiles of every customer that engages with their brand. In a time when every retailer, in order to thrive andRead More

Retail Onboarding Best Practices

Retail Onboarding Best Practices Effectively onboarding new hires is definitely an opportunity in the retail industry. The assumption being, a lot of times, that the team member is a “revolving door employee” and quickly jump ship if recruited by another company or continue looking for a job that pays them slightly more. Did you know though that “Only 12% of employees leave a job for more pay” (Source: TalentWise). Therefore, the opportunity to create a career-focused environment that delivers meaning & purpose is missed and there is no compelling reason for them to stay. If you have a program for engaging your new hire from the candidate experience while interviewing through the training process you stand a greater chance of retaining your newRead More

Finding Balance In Retail During the Holidays

There is no doubt that working in retail we don’t necessarily have time to personally enjoy the holidays as we want to (or should). The holidays are chaotic but very energizing to those of us who have chosen retail as our field. Day-by-day from Halloween through Christmas Eve our work lives have returned to the cyclical holiday traditions of retail and are gravitating towards hectic. However, we should all be able to step back and find the time to relax and enjoy the moments we can with our families and friends. One of the best changes we made in 2015 to our workplace holiday program was to move our holiday party to after January 1st so that ALL employees could attend and theirRead More