Which of the following best describes the characteristics of retail systems that are fragmented? The accessibility of various forms of media might restrict a company’s capacity to use a pull marketing strategy in some nations.
When the retail sector is very fragmented it makes sense to deal?
It is in the best interest of the company to conduct business on a direct level with retailers in a highly fragmented retail market.A 26.What kinds of retail infrastructure are there in rural China and India?
A.Fragmented B.The Direct Path C.The Indirect Path D.The Concentrated Path A 27.Large multinational retailers such as Carrefour and Wal-Mart have boosted their market share by expanding their operations into other countries through mergers and acquisitions.
When it makes sense for a firm to deal directly with retailers?
It is in a company’s best interest to avoid dealing with wholesalers and instead conduct business directly with retailers. Arlene Smith of Wendell Products discovered that the retail industry in the United Kingdom was highly concentrated before making a decision on the firm’s distribution strategy in that country. When there is a high degree of concentration in the retail industry
What is a concentrated retail system?
A retail system is said to be concentrated when there are a large number of retailers but none of them have a significant portion of the market share. There is a trend for less retail concentration in developed nations, which is one of the characteristics that distinguishes developed countries from less developed ones in terms of distribution networks.
What are the differences between government-mandated product standards and concentrated retail?
Differences in the product standards that have been established by the government might make mass manufacture and marketing of a standardized product impossible. A retail system is said to be concentrated when there are a large number of retailers but none of them have a significant portion of the market share.
What is a fragmented retail system?
1.Retail concentration – either very concentrated or highly fragmented.A concentrated retail system is one in which just a small number of stores are responsible for supplying the majority of the market.—typical among nations that have grown their economies.
-a retail system that is fragmented comprises numerous different retailers, none of which hold a significant portion of the market.—a typical occurrence in poorer nations
Which country has a fragmented retail system?
The retail sector in China is experiencing some difficulties. This is the difficult offline retail market in China, which is characterized by a high degree of segmentation.
What occurs when a retail sector is very concentrated?
What kinds of problems might arise when there is a high level of concentration in the retail sector? It is in a company’s best interest to avoid dealing with wholesalers and instead conduct business directly with retailers. It is in a company’s best interest to avoid dealing with wholesalers and instead conduct business directly with retailers.
Which of the following is true of choosing a distribution strategy quizlet?
When selecting a distribution strategy, it is important to consider which of the following? The relative costs and advantages of each distribution plan choice, which differ from nation to nation, are used to decide which one is the best distribution strategy.
What are the characteristics of a fragmented market?
A fragmented industry is one in which several firms compete against one another yet there is neither a single company nor a small group of enterprises that control the majority of the market share. Due to the highly competitive nature of the business, there is no single company that can be considered to hold an exceptionally powerful or important position within the sector.
Which of the following is a characteristic of a fragmented industry?
The following is a list of characteristics of industries that are fragmented: Few or no obstacles to entrance a lack of significant product innovation. There is a great need for trust, and local businesses tend to inspire more trust.
Why do you think that the Indian retail sector is so fragmented?
Indian retailing is so fragmented or unorganized in nature because of the country’s pervasive poverty and the fact that a large number of educated unemployed and surplus labor seeks refuge in retailing as a means of escaping joblessness and glaring poverty. Both of these factors contribute to India’s overall low standard of living.
Which of the following is one of the four elements that constitute a firms marketing mix?
The term ″marketing mix″ refers to the collection of strategies or strategies and tactics that an organization use in order to promote its brand or product in the market. Price, product, promotion, and location are the four components that make up a standard marketing mix.
Which kind of retail systems tend to promote the growth of wholesalers to serve retailers which lengthens distribution channels?
Concentrated retail systems have a tendency to encourage the establishment of wholesalers to service retailers, which ultimately lengthens the distribution channel.
Is the retail industry fragmented?
The atmosphere around established stores is filled with re-fragmentation, which is analogous to an odorless and colorless gas. Although it is difficult to identify, you are aware that it is present and acting as a tangible headwind to progress.
When considering channel length in foreign markets the more fragmented the retail system?
There is a trend for less retail concentration in developed nations, which is one of the characteristics that distinguishes developed countries from less developed ones in terms of distribution networks. When looking at the length of the distribution channel, a more fragmented retail system means that it is easier and less expensive for a company to make contact with each individual store.
Which of the following are elements of the retail mix?
You have recognized and given some thought to the four components of the marketing mix, which are the product, the pricing, the location, and the promotion.
Which is a characteristic of companies that adopt a supply chain orientation group of answer choices?
Which of the following is a trait shared by businesses that prioritize supply chain orientation? They are able to fulfill the commitments they make, which establishes their status as a reliable supplier.
Which of the following is true when choosing a marketing channel quizlet?
When selecting a channel for marketing, which of the following statements is true? When a product has a higher level of standardization, the length of its distribution channel and the number of intermediaries that can be involved in it can both be increased without causing an increase in overall costs.
Which of the following entails logistical function of intermediaries in marketing channels?
The actual transportation of items is an aspect of the logistical function that intermediaries in distribution systems are responsible for. Which of the following statements best describes the relationship between merchant wholesalers and retailers?